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Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking

insider’s look at how today’s global giants conspire to obscure the

truth and manipulate our minds, all in service of persuading

us to buy.

Marketing visionary Martin Lindstrom has been on the front lines of

the branding wars for over twenty years. Here, he turns the

spotlight on his own industry, drawing on all he has witnessed

behind closed doors, exposing for the first time the full extent of

the psychological tricks and traps that companies devise to win our

hard-earned dollars.

Picking up from where Vance Packard's bestselling classic, The

Hidden Persuaders, left off more than half-a-century ago, Lindstrom

reveals:

? New findings that reveal how advertisers and

marketers intentionally target children at an alarmingly young age

– starting when they are still in the womb!

? Shocking results of an fMRI study which uncovered

what heterosexual men really think about when they see sexually

provocative advertising (hint: it isn’t their girlfriends).

? How marketers and retailers stoke the flames of

public panic and capitalize on paranoia over global contagions,

extreme weather events, and food contamination scares.

? The first ever neuroscientific evidence proving how

addicted we all are to our iPhones and our Blackberry’s (and the

shocking reality of cell phone addiction - it can be harder to

shake than addictions to drugs and alcohol).

? How companies of all stripes are secretly mining our

digital footprints to uncover some of the most intimate details of

our private lives, then using that information to target us with

ads and offers ‘perfectly tailored’ to our psychological

profiles.

? How certain companies, like the maker of one popular

lip balm, purposely adjust their formulas in order to make their

products chemically addictive.

? What a 3-month long guerilla marketing experiment,

conducted specifically for this book, tells us about the most

powerful hidden persuader of them all.

? And much, much more.

This searing expose introduces a new class of tricks,

techniques, and seductions – the Hidden Persuaders of the 21st

century- and shows why they are more insidious and pervasive than

ever.

From the Hardcover edition.

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MARTIN LINDSTROM, was voted one of the World's 100 Most

Influential people of 2009 by Time magazine.  Among the

globe's foremost marketers - now turned consumer advocate -

Lindstrom has advised top executives at companies such as

McDonald's Corporation, Procter & Gamble, and Microsoft. His

most recent book, Buyology, was a New York Times and

Wall Street Journal bestseller and voted "Pick of the Year"

by USA Today. He is also chairman and co-founder of Buyology

Inc

From the Hardcover edition.

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