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A Masterful Analysis of Company, Customer,

and Competition Kenichi Ohmae - voted by The Economist as "one of

the world's top five management gurus" - changed the landscape of

management strategy in "The Mind of the Strategist". In this

compelling account of global business domination, Ohmae reveals the

vital thinking processes and planning techniques of prominent

companies, showing why they work, and how any company can benefit

from them. Filled with case studies of strategic thinking in

action, Ohmae's classic work inspires today's managers to excel to

new heights of bold, imaginative thinking and solutions. "In many

ways, Ohmae can be considered the modern reincarnation of a much

older guru, Adam Smith." -"Journal of Marketing". "A fascinating

window into the mind of one of Japan's premier strategists...full

of ideas about how to improve strategic thinking."- Michael E.

Porter, Graduate School of Business Administration, Harvard

University

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"the combination of analytical method and mental elasticity that I call strategic thinking."

"In what I call the mind of the strategist, insight and consequent drive for achievement, often amounting to a sense of mission, fuel a thought process which is basically creative and intuitive rather than rational."

"a place distinctly secondary to creative intuition in the tool kit of the successful strategist."

"the combination of analytical method and mental elasticity that I call strategic thinking."

"Strategic thinking in business must break out of the limited scope of vision that entraps deer on the highway.

It must be backed by the daily use of imagination and by constant training in logical thought process. Success must be summoned; it will not come unbidden and unplanned. Top management and its corporate planners cannot base their day-to-day work on blind optimism and apply strategic thinking only when confronted by unexpected obstacles. They must develop the habit of thinking strategically, and must do it as a matter of course. Ideally, they must approach it with real enthusiasm as a stimulating mental exercise."

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This provocative book by a Japanese executive shows that the keys to business success in the West are the proven techniques of the Far East successful strategic planning and its conservative execution. Strategy in the classic military sense is deploying your forces to achieve a competitive advantage. Concentrating on the thought processes behind Japan's successful strategic thinking, this book describes what strategic thinking is and presents concepts and concrete examples for its application. Only by integrating the three C's in a strategic triangle Customer, Competitor, and Company can sustained competitive advantage exist. Business managers at all levels can benefit from this 'how to think about it' guide by developing profitable and creative strategies.