Streetwise Business Letters（附CD-ROM光盘一张） 地址 caj 百度云 pdb pdf kindle txt 下载

With over 350 ready-to-use letters in the book and over 2,500 on the enclosed CD-ROM, Streetwise Business Letters is the most complete book on business letters to date. No other book has as many examples addressing as many situations as this resource. All the examples are categorized for quick reference so you can just pick your letter and go!

Choose From:

·Sales

·Marketing

·Management

·Public relations and publicity

·Customer service

·Human resources

·Accounting and finance

Each document on the CD-ROM is completely customizable-edit as little or as much as you want. Use the built-in word processor to add your own logo or export it to your favorite program-it's your choice. Simply edit, print, and sign!

Introduction

Ⅰ Chapter One:Sales Letters

Accompanying a catalog

Accompanying a renewal notice

Adding a "bigwig"to a prospect tour

Announcing a sales contest

Annoucing an ad campaign to sales staff

Annoucing a change in sales policy

Annoucing a new catalog

Annoucing a price decrease

Annoucing a price increase

Approaching new contact at current client company

Approaching nwe management after old managment rejection

Asking for a testimonial letter

Avoiding a business sales pitch

Closing to overcome“business is bad now”objection

Closing to overcome“customers don't ask for your product”objection

Closing to overcome“I always do business with someone else”objection

Closing to overcome“I'm happy with what I've got”objection

Closing to overcome“low price must mean low quality”objection

Closing to overcome the “next trip”objection

Closing to overcome“retail price too high”objection

Closing to overcome the “my boss decides”objection

Closing to overcome“think about it”objection

Closing with“be first”objection

Closing with “before and after”

……

Ⅱ Chapter Two:Marketing

Ⅲ Chapter Three:Management

Ⅳ Chapter Four:Public Relations Publicity

Ⅴ Chapter Five:Customer Service

Ⅵ Chapter Six:Human Resources

Ⅶ Chapter Seven:Accounting Finance

Instructions for CD-ROM

John Woods is president of CWL Publishing Enterprise,a book development firm.He has written many books,including Streetwise Do-It-Yourself Advertising and Supervising.

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