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The greatest articles from the hottest business magazine of the past decade

Since 1995, Fast Company has been the place to turn for cutting-edge business ideas and profiles of amazing companies and their leaders. This hardcover collection gathers the magazine’s best and most enduring articles, the ones that generated the most buzz and the deepest insights.

These outstanding pieces include:

? “The Brand Called You” by Tom Peters

? “Free Agent Nation” by Daniel Pink

? “In Search of Courage” by John McCain

? “Malcolm Gladwell: The Accidental Guru” by Danielle Sachs

? “Are You on Craig’s List?” by Katharine Mieszkowski

? “Everything I Thought I Knew About Leadership is Wrong by Mort Meyerson

As Jim Collins writes in his foreword: “Imagine you could sit at Thomas Jefferson’s dinner table and listen in on the conversation during the late 1700s. That’s the way I like to think of the best articles in Fast Company collected in this wonderful book. Reading them is like listening in on a series of fascinating conversations with some of the best minds and creative thinkers of a generation.”

This is the perfect book for Fast Company’s hundreds of thousands of devoted fans—and for others who missed these great articles the first time around.

At the end of its first decade, Fast Company hit a down note and sold for peanuts after years of disappointing ad sales. This compilation of articles shows why the business magazine deserved better. In late 1995, it set out to get readers excited about the new, Internet-driven world of business, aiming to create "the language of the revolution." To some extent, it succeeded, becoming the flagship publication of the new economy with attention-grabbing layouts and a populist, socially conscious tone. This book's 32 articles, presented in chronological order, offer an engaging survey of the past 10 years ' management ideas, profiles, trends and rising stars"JetBlue, Craigslist, the iMac, outsourcing to India, the new employer-worker social contract. But the book lacks the magazine's design-fueled energy and, more seriously, some of the ideas are simply outdated. Nor do the brief introductions always provide necessary context. For instance, Daniel Pink's 1997 article on "Free Agent Nation" envisions a glorious future for freelancers, but Ron Lieber's 2000 investigation of "permatemps" at Microsoft warns of "free agency's dark side." There's a reason why few business books stay in print more than a couple of years: examples and lessons become obsolete all too quickly"especially during a revolution. (July 6)

length: (cm)27.4 　　　 　　　　　 　　　　　 width:(cm)21.3

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书籍介绍

The greatest articles from the hottest business magazine of the past decade

Since 1995, Fast Company has been the place to turn for cutting-edge business ideas and profiles of amazing companies and their leaders. This hardcover collection gathers the magazine’s best and most enduring articles, the ones that generated the most buzz and the deepest insights.

These outstanding pieces include:

? “The Brand Called You” by Tom Peters

? “Free Agent Nation” by Daniel Pink

? “In Search of Courage” by John McCain

? “Malcolm Gladwell: The Accidental Guru” by Danielle Sachs

? “Are You on Craig’s List?” by Katharine Mieszkowski

? “Everything I Thought I Knew About Leadership is Wrong by Mort Meyerson

As Jim Collins writes in his foreword: “Imagine you could sit at Thomas Jefferson’s dinner table and listen in on the conversation during the late 1700s. That’s the way I like to think of the best articles in Fast Company collected in this wonderful book. Reading them is like listening in on a series of fascinating conversations with some of the best minds and creative thinkers of a generation.”

This is the perfect book for Fast Company’s hundreds of thousands of devoted fans—and for others who missed these great articles the first time around.

At the end of its first decade, Fast Company hit a down note and sold for peanuts after years of disappointing ad sales. This compilation of articles shows why the business magazine deserved better. In late 1995, it set out to get readers excited about the new, Internet-driven world of business, aiming to create "the language of the revolution." To some extent, it succeeded, becoming the flagship publication of the new economy with attention-grabbing layouts and a populist, socially conscious tone. This book's 32 articles, presented in chronological order, offer an engaging survey of the past 10 years ' management ideas, profiles, trends and rising stars"JetBlue, Craigslist, the iMac, outsourcing to India, the new employer-worker social contract. But the book lacks the magazine's design-fueled energy and, more seriously, some of the ideas are simply outdated. Nor do the brief introductions always provide necessary context. For instance, Daniel Pink's 1997 article on "Free Agent Nation" envisions a glorious future for freelancers, but Ron Lieber's 2000 investigation of "permatemps" at Microsoft warns of "free agency's dark side." There's a reason why few business books stay in print more than a couple of years: examples and lessons become obsolete all too quickly"especially during a revolution. (July 6)

length: (cm)27.4 　　　 　　　　　 　　　　　 width:(cm)21.3