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　　From the best-selling author of "The Rise of the Creative

Class" comes a brilliant new book on the surprising importance of

place, with advice on how to find the right place for you. It's a

mantra of the age of globalization that where we live doesn't

matter. We can innovate just as easily from a ski chalet in the

Alps or a cottage in Provence as in the office of a Silicon Valley

start-up.According to Richard Florida, this is wrong. Globalization

is not flattening the world; in fact, place is increasingly

relevant to the global economy and our individual lives. Where we

live determines the jobs and careers we have access to, the people

we meet and the 'mating markets' in which we participate. And

everything we think we know about cities and their economic roles

is up for grabs."Who's Your City?" is the first book to report on

the growing body of research on what qualities of cities and towns

actually make people happy in their lives. Choosing a place to live

is as important as choosing a spouse or career, but until now, no

one has rigorously explored this powerful component of subjective

well-being to uncover what people want, need, and get out of the

places they live. London to Paris to Cape Town to Sydney, this book

will be the essential guide to how people choose where to live, and

what those choices mean to their lives and their communities.

1 The Question of Where

Part I:Why Place Matters

2 Spiky World

3 Rise of the Mega-Region

4 The Clustering Force

Part II:The Wealth of Place

5 The Mobile and the Rooted

6 Where the Brains Are

7 Job-Shift

8 Superstar Cities

Part III:The Geography of Happiness

9 Shiny Happy Places

10 Beyond Maslow’s City

Part IV:Where We Live Now

12 Three Big Moves

13 The Young and the Restless

14 Married with Children

15 When the Kids Are Gone

16 Place Yourself

Acknowledgments

Appendices

Notes

Index

　　Richard Florida is Professor of Business and Creativity at the

Rotman School of Management, University of Toronto, and the founder

of the Creative Class Group, a for-profit think tank that charts

trends for business, communities and lifestyles. He lives in

Toronto.

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　　From Publishers Weekly

　　Choosing a spouse and choosing a career are important life

decisions—but perhaps even more predictive of our all-round

personal happiness is our choice of living location, argues Florida

(The Rise of the Creative Class) in this informative if somewhat

dry tome. As globalization makes the world effectively smaller,

economic growth concentrates in certain mega-regions of large

superstar cities, leaving other regions in the proverbial dust. The

areas where we live are also affected by our increasingly mobile

culture, housing priorities that change as we age (from starter

homes to family-friendly suburbs to empty nests and finally

retirement centers) and the global economy. Few of the author's

conclusions are new—people gather where they can make friends with

others like them, personality types tend to cluster—type A to urban

areas, type B to rural—and the book's tone wanders from broad,

Friedmanesque discussion of the world economy to home-buying advice

as well as statistic-and-theory-heavy text as though unsure of its

intended audience. Yet the author opens up a complex, underexamined

subject along the way. (Mar.)

　　Copyright © Reed Business Information, a division of Reed

Elsevier Inc. All rights reserved.

　　Review

　　"If you think working remotely means where you live--your

place--doesn't matter anymore, Florida correctly shows us--with his

trademark data and analysis--why you're dead wrong. The book is a

superb treatise on the location paradox: the idea that as the world

becomes more mobile, the more decisive location becomes...We learn

why San Francisco is the best city for young singles; why

Washington D.C. is the best place to raise kids; and why New York

City is one of the top spots for retirees. Something to look

forward to!" -- Michelle Conlin, Business Week

　　"Planetizen.com," Top 10 Books - 2009

　　"This book should be read by anyone considering making a move.

More importantly, it should be read by cities to get them thinking

about what it is they do best, what kind of people they're

attracting, and whether they want - or need - to change."

　　"BusinessWeek,,"."reading "Who's Your City?" feels like a cross

between relationship counseling and a personality exam meant to

determine the best career path: It asks as many questions as it

answers."

　　"BookPage,,"."Florida's down-to-earth writing and 10-step plan

for choosing the place that fits best will help make deciding where

to settle a most enjoyable endeavor."

　　"The world is not flat, and Richard Florida is the man to tell

you why where you choose to live is more important than ever.

Passionate and thoughtful, this book is an indispensable guide to

the way our cities really work. The spirit of Jane Jacobs lives

on." -- Tim Harford, Financial Times columnist and author of The

Logic of Life

　　Review

　　Planetizen.com, Top 10 Books – 2009

　　“This book should be read by anyone considering making a move.

More importantly, it should be read by cities to get them thinking

about what it is they do best, what kind of people they’re

attracting, and whether they want – or need – to change.”

　　BusinessWeek“…reading Who’s Your City? feels like a cross between

relationship counseling and a personality exam meant to determine

the best career path: It asks as many questions as it

answers.”

　　BookPage"...Florida's down-to-earth writing and 10-step plan for

choosing the place that fits best will help make deciding where to

settle a most enjoyable endeavor."

　　"The world is not flat, and Richard Florida is the man to tell

you why where you choose to live is more important than ever.

Passionate and thoughtful, this book is an indispensable guide to

the way our cities really work. The spirit of Jane Jacobs lives

on."

　　--Tim Harford, "Financial Times" columnist and author of The

Logic of Life

　　"This book says all that I could never put into words about why

certain cities sing to certain people. If I could talk like Florida

writes, I wouldn't have needed a campaign staff."

　　--John Hickenlooper, Mayor of the City of Denver

　　"Who's Your City? is another breakthrough idea by urban life

genius Richard Florida. The power of place has everything to do

with our success well beyond our own recognition. If you are

contemplating a move or know someone who is, or are even vaguely

interested in the idea of place as self, this book is a must

read."

　　--Mario Batali, Chef and Restaurateur

　　"The world is not flat. Three-dimensional 'place' matters more

than ever, not less than before. Richard Florida gets it exactly

right -- again -- in Who's Your City?. As a long time advocate of

Florida's position here, I will send it to colleagues by the

score!"

　　--Tom Peters, author of In Search of Excellence

　　.,."the author opens up a complex, under examined

subject..."

　　-- "Publishers Weekly" (December 17, 2007)

　　.,."this thought-provoking and seminal work will surely be

studied, not only by scholars but more importantly by consumers

pondering a move..."

　　--"Washington Post"

书籍介绍

In the age of globalization, some claim that where you live doesnt matter: Alaska, Idaho, and Alabama are interchangeable. The world is, after all, flat. Not so fast. Place, argues the great urbanist Richard Florida, is not only important, its more important than ever. In fact, choosing a place to live is as important to your happiness as choosing a spouse or career. And some regions, recent surveys show, really are happier than others. In Whos Your City, Creative Class guru Richard Florida reports on this growing body of research that tells us what qualities of cities and towns actually make people happyand he explains how to use these ideas to make your own choices. This indispensable guide to how people can choose where to live and what those choices mean to their lives and their communities is essential reading for everyone from urban planners and mayors to recent graduates.