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The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:

• Enhancing brand awareness

• Creating graphic designs that keep customers engaged and not confused

• Writing web-savvy content

• Capitalizing on user feedback

• Making the most of search engine optimization

• Using blogs and social networking sites to increase traffic and get the word out

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书籍介绍

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:

• Enhancing brand awareness

• Creating graphic designs that keep customers engaged and not confused

• Writing web-savvy content

• Capitalizing on user feedback

• Making the most of search engine optimization

• Using blogs and social networking sites to increase traffic and get the word out