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　　In 1996, having completed a two-year research study, longtime

Economist journalists and editors John Micklethwait and Adrian

Wooldridge published The Witch Doctors, an explosive critique of

management theory and its legions of evangelists and followers. The

book became a bestseller, widely praised by reviewers and devoured

by readers confused by the buzzwords and concepts the management

“industry” creates. At the time, ideas about “reengineering,” “the

search for excellence,” “quality,” and “chaos” both energized and

haunted the world of business, just as “the long tail,” “black

swans,” “the tipping point,” “the war for talent,” and “corporate

responsibility” do today.

For decades, since the rise of MBA programs on campuses across

the country, the field of management has operated in a dubious

space. Many of its framers clamor for respect within the academy

while making millions of dollars pedaling ideas, some brilliant and

some nonsensical, in speeches, consulting arrangements, and

books.

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也许管理“聪明人”的关键是认识到：在许多方面，他们仍然停留在幼儿园阶段。他们渴求得到赞扬；他们对细节极其敏感，而对于学习如何与他人合作却反应迟钝；他们会在会议中像个顽皮学童般笑个不停，或明目张胆地阅读报纸。如果说——正如泰勒所指出的那样——管理体力劳动者的秘诀是把他们当做机器，那么管理知识工作者的秘诀就是把他们当做早熟的小孩。

书籍介绍

Fifteen years ago, after, having completed a two-year research study, long-time Economist journalists and editors John Micklethwait and Adrian Wooldridge published an explosive critique of management theory and its legions of evangelists and followers. Their work became a bestseller, widely praised by reviewers and devoured by readers confused by the buzzwords and concepts created by the management industry. When the book was published, ideas about re-engineering, the search for excellence, quality, and chaos both energized and haunted the world of business, just as the long tail, black swans, the tipping point, the war for talent, and corporate responsibility do today. For decades, since the ascendance of MBA programs, the field of management has operated in a dubious space - as many of its framers clamor for respect within the academy while making millions pedalling ideas, some brilliant and some nonsensical, in speeches, consulting arrangements, and books. While the original book offered a damning critique, it also argued that much of management theory is valuable - making companies more efficient and productive, improving organizational life for workers, and providing sound ways for innovation while defending more entrenched plans. Updated to include the rise and fall of the Internet boom, the Great Recession of 2008, and the more recent developments in management theory, "Masters of Management" is a valuable crash course in the many ideas it dissects.